YouTube Unlocked: The Most Underrated Lead Engine for Local Businesses

• 8:00 am - 9:00 am

YouTube is not just a content platform. It is the second largest search engine in the world, owned by Google, and it is where buyers go to research, compare, and make decisions before they ever pick up the phone.

In this workshop, Fabian Malette will break down why YouTube is the most underutilized long-term lead generation platform available to local business owners right now. While most businesses compete for attention on short-form platforms, YouTube quietly captures high-intent search traffic from people actively looking for solutions.

Fabian has generated over 100 million long-form YouTube views in the past three years, collaborated with global brands like Walmart and Reign Energy, and worked directly with YouTube to understand best practices. In this session, he will translate those high-level strategies into practical, realistic steps that local businesses can apply immediately.

You will learn:

• Why YouTube is a search engine first and a social platform second
• How local businesses can position themselves as the trusted solution
• What type of content actually attracts qualified customers
• How to build long-term visibility instead of chasing short-term trends
• How to start a channel immediately with clarity and confidence

This is not about becoming an influencer. It is about becoming discoverable. Well, maybe its about being and influencer too...

If you want to stop competing for scraps on crowded platforms and start owning your category online, this session will show you how.

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