Meet Jesse Long

• 8:00 am - 9:00 am

Jesse Long introduced Long Heating & Air and shared what it looks like to build a trades business the right way: craftsmanship, integrity, and a customer-first standard that never slips. He spoke candidly about the shift from early subcontracting to stepping out on his own in 2026 to build his own brand, calling out a hard truth many entrepreneurs learn the long way, comfort is the enemy of growth. The mission was clear: deliver unmatched comfort and peace of mind, protect families and businesses when systems fail, and raise the standard for HVAC service in Barrie.

A major highlight was Jesse’s maintenance program, designed to make HVAC service as simple as a modern consumer experience, with online scheduling, confirmations, priority service, discounts, and clear reporting that shows exactly what was checked, what condition it’s in, and what to watch next. He also explained how his emergency service model is built on responsiveness and trust, with calls routed to his phone so customers get real answers fast, sometimes without even needing a truck roll. The group dug into the real work behind scaling: systems, follow-up, advertising, and delegation, including Jesse’s biggest lesson that no hire will “fix” your business until you define the process and the standard. His story reinforced a core 808 principle: ownership creates power, systems create freedom, and reputation is built one service call at a time.

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