How to Tell a Story

• 8:00 am - 9:00 am

with Fabian Malette

Great content doesn't just capture attention, it holds it.

In this 808 Club session, expert YouTube content creator Fabian Malette will unpack the fundamentals of powerful storytelling and how they can be applied to your business. Starting with his preferred long-form approach, Fabian will break down the recipe behind stories that create curiosity, build connection, and keep an audience engaged.

Then he'll shrink the recipe, showing members how those same storytelling principles can be adapted for Reels, Shorts, social posts, and other fast-moving platforms.

We'll Unpack

• Creating a hook that earns attention
• Building curiosity and maintaining engagement
• Structuring a story with progression and payoff
• Why long-form creates deeper audience connections
• Reducing a great story for short-form social content
• Using storytelling to make your business more memorable

Every business has stories worth telling. On October 27, Fabian will show us how to tell them better.

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